we bring our passion and discipline to
create real impact for real people navigating real situations
we’re members of the patient community
advised by researchers, health equity practitioners, and advocates

our elements
mission
power more patients
vision
We will be the consumer digital partner of choice by offering transformative experiences and facilitating world-class implementation research
values
servant leadership
transformation
accountability
responsibility
decision principles
unblock revenue
minimize upfront cash
faster is better than best
use what you’ve got

Our founding story is a patient story
Aubrey Kelly, Founder & CEO, created RabbleHealth after her personal experience as a caregiver, supporting her son’s successful journey with a rare and aggressive blood cancer.
Having worked in clinical trials, life sciences commercialization, and strategic partnerships, Aubrey felt there was a better way to mobilize efforts to help address gaps in patient access and health equity.
Rabble Health builds on this trajectory to radically modernize efforts to improve shared decision-making, adherence strategies and study participation.

our people
leadership
Aubrey Kelly
CEO
Oncology Rx/Dx
Marketing Analytics
Koji Sonoda
Digital Health
We would like to extend our sincere gratitude to the following individuals whose expertise and guidance have been invaluable
Mitch Ross
Health Plans
advisors
Diana Bodden
Holly Johnson
Deanna Darlington
Advocacy & Equity
Robert Hurley
Payor & Health Tech
Brad Power
Patient Advocacy
Tucker Herbert
CCO
J. Michael Sprafka
Epidemiology
Venkatesh Sankaran
Product Management
acknowledgments
Andre Player
Business Dev.
Stacey Tinianov
VP Strategic Partnerships
Sunil Maulik
Health Tech
Vikas Jain
VP Finance
Tsion Lencho
Business Law
Affiliated Consultants
Dan Pérez
Sharan Chawla
Tucker Herbert
Aubrey Kelly
Digital Health
& Strategy
Healthcare Ecosystem
& Data Strategy
Drug Development & Commercialization
Human-Centered
Design